Q. What Does a Beautycounter Consultant Do?
“What do you do when you are working on your Beautycounter Business?” This is probably most common question I get from people. From the outside it looks like all I do is post things on social media, which I do some of that, but there is so much more to this business.
Maintain Client Relationships
Beautycounter is a Direct Sales company, meaning they rely on consultants across the US to help facilitate sales with their customers. Beautycounter already has a lot of brand recognition, but because skincare and makeup is so personal, customers are looking for help finding what is the best fit for them.
So in order to grow my business, I need to spend time cultivating those relationships. I do this in many ways: sharing solutions to common skincare problems on social media, following up to make sure my clients understand how to use the products they are using and see if I can solve any other problems for them.
Introduce Products to Potential New Clients
Some of the ways I do this is by asking people if they would like to try any samples which means I get to have a conversation with them about their skin and help them find the right samples for their skin. I follow up with them a couple days later to see what they liked most about it and often times get to help them purchase the products that will help them.
Another popular way to introduce potential clients to the products is to something we call “Drop-Offs” where I will bring product to someone’s house and let them use it for a couple days. When I need to pick it up, I get to ask them questions about how they liked it and answer questions they have about Beautycounter. It’s a very natural and non-salesy way to get safer products in the hands of people.
I will talk about this in the next point, but hosting Pop-Ups is the best way to help new people try the products because it gathers a lot of people together to educate them on safer beauty and let them touch and feel the products first hand!
We do pop-up shops to share the product. This is where we can display the product and share with people why safer products are so important. Because the only way to buy Beautycounter products is either online or through a consultant, clients love the pop-ups because they get the chance to touch and feel the product themselves.
I personally don’t host that many pop-ups, maybe one a month, because I already have another business that takes me out of the home several nights a week, and in order to prioritize my family I choose not to host many socials. The consultants who do host more socials, make more money quicker than I did.
Educate people on safer beauty
I use my social media, specifically a facebook group, to educate my network on why safer beauty is important and give them practical solutions which is sometimes (but not always) a Beautycounter product. Beautycounter believes that we should lead with education, and provide a solution through product. Their hope is that one, through advocacy, that all beauty brands will be held to the same standard that Beautycounter holds themselves to.
Introduce People to the Business Opportunity
I joined this company because I loved the products, yes. However, I can buy products full price, I’m not in it for the discount. I joined Beautycounter because I saw the potential for an incredible business opportunity.
Why Beautycounter is an awesome business opportunity:
You control your own success
You sell products people are already curious about and actively looking for. Did you know Beautycounter was the number one googled beauty brand in 2018? People WANT these products and as a consultant you get to help them!
The mentorship model sets you up for success. While, Beautycounter is technically not an MLM, it does have a mentorship model, meaning when you join as a consultant, you get assigned to a mentor who will walk with you and show you how to meet YOUR goals.
I share the opportunity with people in a variety of ways.
Bringing it up naturally in conversation. People ask me what I do all the time. It’s the first question in small talk, so I just tell them.
I reach out to people who I think this business would bless or who I think would be exceptional at it. This gig isn’t for everyone. I get that, but I wish someone would have told me about it like 2 years sooner, so I make sure I let everyone at least have the opportunity.
Share on social media. On instagram, specifically, I share my life and all the things we do. For example, I shared how we paid off our SUV faster because of my side hustles, which includes Beautycounter and it naturally led into sharing about how Beautycounter can help other people pay of debt faster.
People come to me. Several people on my team are people who I knew in high school or in college, who have been curious about Beautycounter, but didn’t know anyone who was a consultant, so they reached out to me and asked me about my experience and I just shared very honestly about what I do and how it’s going for me.
Coaching Team Members
Now that my team has grown, I spend of my time on-boarding new consultants and helping them find ways to meet their goals. As a leader in this company it is important to me that when someone chooses to start a business on my team, that they feel equipped to run and grow their own business. To learn more about my mentorship program, you can go here.