3 Ways Being Grateful Can Grow Your Business
With Thanksgiving approaching in a couple days, we are all warm and fuzzy about the blessings in our life. There is so much to be grateful for, but did you know gratitude can grow your business? Note: this post contains affiliate links to products I love and use personally. Please see my affiliate disclaimer for more information.
A couple years ago I was feeling stuck in my business and struggling to attract new customers. I was able to maintain clients I had, but my business had been stagnant for a couple of years. I was desperate and potential clients could smell it a mile away. It wasn’t until I started focusing on what I already had that my business started to grow and potential clients were excited to work with me.
Here’s how being grateful can grow YOUR business.
1. Being grateful will move you out of a state of desperation
Do you remember really wanting a boyfriend? Like REALLY wanting one. Ya’ll, I was boy crazy and boy, was I CRAZY! Then the moment you get one, someone asked you for your number. Once you were dating someone you felt confident and that is what is attractive to people.
Have you ever tried finding a job when your really NEEDED a job? It feels like there is nothing out there. You are desperate and you trip over your words and you basically beg potential employers to hire you. Then the minute you get a job, potential employers come out of the woodwork asking if you’d consider a switch in careers? Again, the security gave you confidence which makes you attractive to potential customers.
Even if you feel desperate, practicing gratitude (aka just writing down things in your life you are grateful for) can mimic that feeling of security which will increase your confidence.
When you spend time reflecting on what you already have and feel grateful for it, you will not feel so desperate for more, because you know that what you have now is enough.
When you start to pursue clients from a place of contentment or having enough, the tables will turn. You no longer NEED them, because you have enough. Your clients should need you, not the other way around. Once you feel content with where you are and feel grateful for that place (even if you have ambitions to grow) you can speak more confidently about your business which is attractive to potential clients.
I saw this like night and day in my business. I used to think I needed my clients. I needed them to grow my business. I needed them to get more clients. I needed them to prove my worth. Once I was able to shift my mindset from desperation to gratitude, I noticed a change when I talked to potential clients. I was in control of the conversation which allowed me to be the expert, which is exactly what clients want. They want to feel like they need you. That’s why they hire you, after all.
2. Being grateful will give you a mindset of abundance instead of scarcity
This one took me too long to get through my thick head. For a long time I thought there were a finite number of clients out there. Anytime competitor booked a client, I focused on what I didn’t have instead of appreciating all of the clients I did have. These thoughts of scarcity held me back for a long time. Not only did they make me feel bitter, but I missed out on seeing opportunities that were right under my nose.
Your thoughts are powerful. When you believe you have less than enough and when you believe that someone else’s success takes away from yours, that’s what your brain will focus on. You will not be able to see new opportunities as easily. You will be stuck in a place of comparison which makes it hard to grow your business.
When you can regularly focus on what you do have (your clients, your money, your family, your circumstances), you will see all that is good. You will see how far you’ve already come and your brain will start to recognize new opportunities for you. Practicing gratitude will train your brain to believe that you can do hard things and be successful at them.
Call it the law of attraction or call it the power of positive thinking or whatever you want, but you can only notice more of what you are already aware of.
I used to think this was hippy nonsense.
I use to think this was all a scheme made up by prosperity gospel televevangelists and personal development “gurus.” I associated this type of crap with people Johnny Drama from Entourage and therefore thought is was nonsense.
But what you focus on becomes your reality, which is why regularly reflecting on what you already have and being grateful for it is so powerful. Why do you think the Bible asks us to give thanks so much? Practicing gratitude gives us peace, because we are no longer worried about what we don’t have.
“Always be joyful. Never stop praying. Be thankful in all circumstances, for this is God’s will for you who belong to Christ Jesus.” 1 Thessalonians 5:16-18
“Do not worry about anything; instead, pray about everything. Tell God what you need, and thank him for what he has done. Then you will experience God’s peace, which exceeds anything we can understand. His peace will guard your hearts and minds as you live in Christ Jesus.” Philippians 4:6-7
“Guard your heart above all else, for it determines the course of your life.” Proverbs 4:23
Once you understand how much you already have, you will start to make room for more in your life. More clients, more ideas, more love, and more joy.
Focus on what is good and more good will come to you. I know it sounds like hippy nonsense, but please try it. Focus on what is wonderful and good in your life and watch what happens.
3. Being grateful for what you have already accomplished will help you attract new customers
When you feel like you are not growing and you need more clients, you can sometimes forget how much your current clients matter and everything you’ve done together. Here are is a practical way to use gratitude for your past accomplishments to attract new customers.
Write out your current and past clients
Make a list. In the name of gratitude, you can even journal this and be thankful for each client who has trusted you to help them. I will show you an example to get your juices flowing:
“I’m grateful for Campfire MN who decided to hire me for the first time this year.”
Write out what you did with those clients
“I’m grateful for Campfire MN who decided to hire me for the first time this year. I was able to help them raise 30% more in their live auction this year.”
Write out how you achieved the results
“I’m grateful for Campfire MN who decided to hire me for the first time this year. I was able to help them raise 30% more in their live auction this year. I did this by reducing the number of live auction items which made each item more competitive. I also started the live auction by selling a $100 bill which sold for $400 which set the expectation that the donors aren’t here to get a good deal, but instead to raise a lot of money.”
Use this information from work with previous clients as a case study on your website or to share with potential clients.
You can make it a graph or write a blog post about it. You could reach out to the client and ask if they would be willing to give you a testimonial or record a video with you sharing how you helped them.
If you want to reach out to your current or previous clients, you can say something like this.
Thank them. Remind them what you did for them. Give them a genuine compliment. Tell them how they can help other businesses by sharing a testimonial.
Just reaching out to say thank you for having me at your event! I so enjoyed working with you and helping you engage more donors and exceed your goals. The way your donors were willing to give so generously was a testament to the work your organization does.
Would you be willing to share a testimonial about our work together? Your results were so inspiring and other organizations could learn from your success.
Thanks again for letting me be a part of the work you are doing!
Potential clients want to see what you’ve done for other clients.
When you are regularly thinking about what you’ve done and all you’ve accomplished you will be able to share honestly and confidently about your business and services. Remember, clients want to work with confident people!
How to make gratitude a regular part of your life
Get a gratitude journal
There are about a million gratitude journals out there and you don’t even need one that’s specific to gratitude. You could just get a basic composition notebook like this one and literally just write out things you are thankful for every day. If you are someone like me who needs a little prompting, I recommend something like this Write the Word Gratitude Journal which will fit into your time while meditating on scripture to ensure your heart is in the right place.
Be grateful as you review your goals
In order to stay focused on my goals, I review them every month. I keep track of my goals using my PowerSheets Goal Planner and one thing I love about it is that a main part of it is designed around cultivating gratitude, because when you feel thankful you can stay encouraged and inspired towards your goals.
Write out your goals in present tense with gratitude in mind
Part of training your mindset towards abundance (I hate that word, because it sounds cheesy, but I can’t think of a better one, so we’ll all have to deal with it for now) is to imagine yourself already achieving your goals. One way to stay focused is to be grateful for the goals you have yet to accomplish.
“I am thankful for a thriving 7-figure business and my beautiful home that is designed to host friends and family.”
Take a look at the goals you already have for yourself and write them out in present tense as if they have already happened and that you are grateful for them. It may feel silly, but do this anyway. It can’t hurt, but it might just propel you to achieve those goals.
“Whatever the mind of man can conceive and believe, it can achieve.” - Napoleon Hill