How to Decide What Kind of Blog You Should Start
So you want to start a blog. In my opinion everyone who wants any sort of business should have a blog. But for some of you, the blog will be the business itself.
Now there are infinite resources on the internet on “How to Start A Blog.” Just google it. Trust me, it’s there. I recommend checking out Crystal Paine’s Website “Your Blogging Mentor” which she created as a resource for new bloggers to build a business from their blog (as she has successfully done for the past 12 years). I’m not getting into the details of how to start a blog today. Today, I am just here to help you decide what kind of blog YOU should start.
Should You start a blog?
I already addressed that if you want any sort of business you should have a blog, because it will give your site credibility both to potential customers and to google which is important. The better question is, should you start a blog as your business? While having a profitable blog is not for everyone, it can provide a full-time revenue for many people. First let’s decide if it’s for you.
Are you self motivated?
Can you identify things that need to be done and then just go and do them or do you succeed more when someone else is telling you what to do? If it’s the latter, I recommend looking into starting a service-based or freelance business where you will be assigned work and held accountable by your clients. Blogging takes a lot of self-regulation. You are the only person telling yourself what to do everyday and holding yourself to it. If the idea of being your own boss and setting and crushing your own goals excites you, you should keep reading!
Do you enjoy writing?
I know this feels like an obvious question, but I’ve had friends start blogs and they were like, “I realized while I CAN write, I don’t really enjoy it.” In order to maintain a blog and make it successful, you must actually enjoy the process of writing and idea creation. Not sure? Start by guest posting or creating long form captions on your instagram account and see if you like that.
Do you like to teach people things?
Most of blogging (at least the kind that you can earn money from) is teaching people what you know. One of my best friends is a successful food blogger and she mentioned that she doesn’t feel like what she does is teaching because she’s not standing over someone holding their hand through the process, but if you look at her posts you find that she is in fact walking her readers through every tedious step of the cooking/baking process. You have to be patient and willing to walk readers through the details so you can provide them enough value so they will keep coming back and reading your posts!
If you answered “Yes” to the above questions, let’s figure out what kind of blog you should start
What do you know?
Good place to start, eh? Teach what you know. The more niche the better! Do you know how to keep plants alive? Start a plants or gardening blog. Do you know how to use credit cards to get free stuff? Start a thrifty spender or budget travel blog. Do you know how to make pretty things on an app or tool Procreate? Start a blog teaching people how to use that app/tool so they can use it too! Don’t be worried about competition. Writing about something you know will build credibility and turn you into an expert in the field.
What do people come to you for advice about?
Do your friends come asking you how you got all 7 of your kids to sleep through the night by 3 months? Start a parenting or sleep blog (that would be seriously helpful). Do they ask you about how you organize all of your meals and come up with such unique meals? Start a blog geared towards busy moms an making meals for their family. Do people ask you what you use to get red wine out of your couch cushions? Start a cleaning and household tips blog. Also, please comment below if you know how to get red wine out of couch cushions. Asking for a friend.
What can you come up with 25 Blog topics on?
What topic can you sit down and brainstorm 6 months worth of posts (assuming you are committing to just one post a week)? This is a good place to start because once you start writing, you will get more ideas for other posts you can write. If, however, you can’t easily brainstorm 25 blog posts for your topic, then maybe you should think of other topics. Your problem could also be that your blog topic is too niche (there just aren’t enough things to write about) or more likely, it’s too broad. When you have too much to choose from, sometimes it can get overwhelming to prioritize what things you should write about. Start niche and move out as you gain momentum.
What excites you?
What do you love to talk about? What do you give unsolicited advice about? What do you like to read about? What other blogs do you find yourself looking at? Fashion? Money? Parenting? Relationships? Faith and spirituality? Fitness? What fires you up and do you want to keep learning about. The awesome thing about blogging is that you don’t have to be the expert all the time. You can use your platform as a place to share things you are learning. It gives you an excuse to keep up with the things you love the most! Do you love following fashion trends? Start a fashion and lifestyle blog where you earn money by sharing clothes by brands you already love and wear. Just think about what you love to talk about and read about yourself. Chances are that’s what you should start a blog about because it will keep you excited through the times when the job feels tedious.